
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Sometimes, It feels so hard to learn about SEO and i’m not good in learning SEO method.
Well, This is a Google’s SEO Factor for us ( at least i try to learn it)
Submit your site
- yahoo, google webmasters, MSN, DMOZ
Site Size
- Google likes big sites
Site Age
- Old is best. Old is Golden.
length of your URL
- Keep it minimized ( trying use somewhat less than the 2,000 characters allowed by )
Frequency of Updates Site
- Frequent updates = newer cache
File Size
- not to exceed 100K page size
Domain Top Level Domain – TLD
- .gov sites seem to be the highest status
- .edu sites seem to be given a high status
- .org sites seem to be given a high status
- .com sites excel in encompassing all the spam/ crud sites, resulting in the need for the highest scrutiny/ action by Google.
Less than 100 links out total
Outgoing link Anchor Text
- Should be on topic, descriptive
Making Link only to good sites.
- Do not link to link farms. Links can and do go bad, resulting in site demotion
Internal pages
- Link should contain keywords
Keyword font size
- “Strong is treated the same as bold, italic is treated the same as emphasis” . . . Matt Cutts July 2006
H1, H2 and H3 keywords
- Use Hx font style tags appropriately
Meta Tag Keywords
- Shows theme – less than 10 words.
Description Meta Tag
- Shows theme – less than 200 chars.
Keyword in Title Tag
- Title tag 10 – 60 characters, with no special characters.
Keyword in URL
- First word is best, second is second best
Domain Registration Time
- Register for 1 year, is it a throw-away domain on Google
Site Map
- Complete – keywords in anchor text
DMOZ Directory
- Try to get in DMOZ list Directories
Total incoming links or Backlinks
- Google – 30 links
- MSN – 1,000 links
- Yahoo – 3,000 links
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